If I told you that there’s a simple way to keep bang up to date with what people are saying about you, what’s important to you and sift out the info you really want to know – for free, would you believe me?
I hope so, because it’s true!
That tool is Google Alerts. It monitors words chosen by you and sends you the latest stories in as-it-happens, daily or weekly reports by email keeping you instantly up to date.
Some no-brainer ideas of how it can help you:
- Keep track of the latest news in your industry
- Monitor what people are saying about you, your business and key people within it
- Know when your product name or service is mentioned
- Listen to mentions about your clients
- Check who’s mentioning your website or linking to your blog
- Keep an eye on your competitors (yep, sneaky)
How to set up Google Alerts and get informed
- Head over to Google.com/Alerts
- Make a list of names and words that you want to monitor. Include your company, full name, website (don’t include http://www.), and any industry terms of interest
- If your search term includes more than one word you’ll want to put it in quotes so it searches your exact phrase, like this: “Alicia Cowan”
- To remove unrelated searches that have the same name add a minus ‘-‘ to your search. For instance, if I was conducting a search on Richard Branson but not THE Richard Brandson, my search would look like this: “Richard Branson – Virgin”
- Then, add them to your Google Alerts account and prepare to be enlightened!