Strategy Stuff

4 ways to say YES YES YES to your biz

I was chatting with a dear friend recently who runs her own biz here in Ibiza. She’s smart, creative, has plenty of ideas, full of entrepreneurial spirit, and dreams of being hugely successful. My pal’s been working her tail off. It’s the summer season here and as Ibiza’s main commodity is tourism the islanders go into overdrive, literally making hay dough while the sun shines. My friend feels she can’t say NO when the work shows up. She thinks she has to take it. I hear this a lot among my islander friends, but also from my clients who don’t have seasonal businesses. You know what it’s like to feel that you can’t say no, right?   Because you never know how long the good fortune will last Gotta make…

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The little word that makes a big impact in your biz

One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams. 2 little letters. N.O. No, non, nein, nie, net. How are you at saying no? I hear it A LOT from my friends and clients: “I can’t say no”. The thing is that they CAN, and they should be saying it a whole lot more. This ‘can’t say no’ mentality is coming from a place of lack. What does that mean exactly? And what can it mean for you and your…

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Why ‘open all hours’ is killing your biz

Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones. Your weekends are spent with half an eye on your smartphone, which means half the time to give to anyone else or heaven forbid – yourself. I’m here to tell you, that’s not how we work around here! Feel the fear, and do it anyway In the first flush of excitement about your new business it’s natural…

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5 tips to stop dreading your biz photo-shoot right now!

Who enjoys having their photos taken? Not me! Especially when it’s for something as important as my website. Ugh! That’s why I pulled together some of my best tips for making your photoshoot super hot. And, it’s not just so that you look shiny and fabulous, it’s so much more than that. Your brand is all about YOU As microbiz owners like it or not, we ARE our brand. As consumers, we connect with brands on a personal level because of how they make us FEEL. So in your online images, you don’t want stiff or dull photos that are not your true, unique, fabulous self, right? But it’s REALLY HARD to capture that when we’re not comfy in front of a camera. So after my own FABULOUS photoshoot here…

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Manage interruptions like a fairy on bitchy dust

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work. There’s an idea that you’re always available for dog sitting, airport pick ups, coffee mornings or endless questions about nothing super important (my stock response is usually: Ask Aunty Google – she knows EVERYTHING). Just because I’m not in an office Internally you’re screaming (if it’s your family or an unsuspecting customer services rep, you may ACTUALLY be screaming) “I haven’t got time for this! Just because I’m not in an office, it doesn’t mean I’m not working!”…

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5 Tools for successful remote working

You know when you start out in business and you get those first clients and prospect customers? You remember every detail, every phone call, where every piece of material they may ever need is. Like when you first started creating all the copy, terms and everything else you needed – it all went in “documents” and you just knew what it was called? Fast forward a year or 2 to when your business is in full swing – not so easy to remember it all, huh? We’re only human It is totally impossible to keep all of those little details in your head because guess what? We’re human, with human failings like memories and emergencies which pull us away from our clients and biz. When you have your own business,…

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I do this every week with my team, and MAN… it feels good!

It’s a defining moment in your entrepreneurial life when you expand from just you and the cat to your first “team”. Most of us had a j.o.b. before we started on this different, sometimes unpredictable, brilliant path and the differences can feel HUGE. When you go solo you really are a one (wo)man band. No IT department, sales team, development, admin or finance. No co-workers to hand anything over to, ask a second opinion or dream up ideas with. Eeek! (That’s one of the many benefits of working with a mastermind group or wicked business coach. *wink*). Shake it like a margarita You know, when your success relies only on you it feels like an emotional margarita being shaken up. To counteract this I simply had to bring this one…

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Are you working in The Twilight Zone?

Busy is the new black these days. Ask anyone how they are (entrepreneurs I’m looking at you espesh!) and I guarantee you’ll get a response of “yeah, good, busy” from almost everyone. There’s always something… BUT, are you making the same mistake I used to? If you are, you’ll be wasting time and restricting your growth, never mind profits, all while feeling like the busiest bee in the hive – gah! Since running my own business, I’ve noticed 3 zones that our work falls into. It took me a while to recognize this, but when I did I realised my time was being spent on the stuff which made me feel super busy. But this stuff was holding me back as I wasn’t paying attention to the priorities that would…

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Who's calling the shots in your biz?

Did you read my recent blog about being a giver and guaranteeing your clients’ satisfaction? It’s all about going that little bit further to put a smile on your clients’ faces. But what about you and your satisfaction? We begin our start up businesses with such excitement. We want to please, to succeed and to grasp every possible opportunity that passes with our eager little hands. But… We can carry on this way for a little while, taking every bit of work we come across, trying to please EVERYONE and do EVERYTHING, even if it’s not strictly what we imagined doing in the beginning – the client wants it, so we do it, right? But eventually we are presented with a choice… continue stuck on this path serving others at…

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Is your clients' satisfaction guaranteed?

When was the last time you were really impressed by a business – big or small – that you bought from? Coming up with a big phat blank? Think on it a little. These days, great customer service is in short supply (which is ACE if you use it as your competitive advantage so keep reading). So now that you’ve found that memorable buying experience, what was it about it that impressed you so much? I bet I can guess… they went that little bit further than you expected or than their peers and competitors did. That little added extra Y’know, that little something, something that made you feel extra special. A little bit loved. This is an often overlooked so-simple strategy that makes you instantly memorable, and your customers…

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