Social Media & Online Marketing

My big fat blogging lie (and what I’m doing about it)

Love your business, Live your life. That’s my tagline! I stand by this – it’s central to all that I do. But I’ve also been deceiving you. Before I explain why and how I’m going to change that deception, let me give you some context… What I’m about to reveal is controversial I’ve realised that to be amazing in business and life, your needs come first. When I say ‘your’ I mean YOU. As the business owner. The boss. The dreamer, creator, decision-maker and implementer of YOUR big business idea. Not the client, services, products, staff, or investors. You. SAY WHAT?! Yep. This controversial viewpoint is one that many of my clients struggle with when we work together. Sometimes they completely RESIST it initially because it’s totally at odds with…

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Are you dreaming of a boho business?

You know when you go on a diet and there’s always someone who tries to make you have a slice of cake? Or when you take up exercising they try and persuade you to stay at home with them in the warm instead of going out running? When people do things like this it’s usually because they’re worried that they’ll somehow lose the you they know and love. The same can happen when you choose to challenge the status quo career wise. I overheard a conversation recently. Two people discussing their 9-5s. One of them was expressing a desire to do it differently, to move to an online business – just her and her laptop. Her friend immediately told her she was mad for even considering it. He asserted that…

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More profits and fun, less yucky marketing? Here’s how!

Do you know who your competitors are? What makes you different from them? Do you understand why someone is more likely to buy from you or spend their money elsewhere? I’ll tell you what it’s NOT; price, qualifications or years in business. It’s how much they like, know and trust you. More than ever, it’s crucial to show your personality in business. Tweet that! Being YOU is the best thing you can do I strongly believe that the more you-ness you can show, the more easily you can stand out from the crowd, and help people to choose to do business with you. It may sound backwards, but that actually means more attention, clients and loyal fans recommending you. People who get YOU. And, that means: more PROFITS and FUN…

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How to find (and keep) your dream clients online

So you’ve got your dream biz idea, you’re sure that your service or product is going to make life easier / better / prettier for your clients. Then the million dollar question is: How are you going to find them? This is one of the most asked questions EVER – of course it is. Without clients you’ve got no income – and without that you have no business. What you’ve got is just a really, really expensive, time consuming hobby. But it’s not just finding them The thing is, it’s not just finding clients – it’s persuading them that you’re the one for them (butterflies in the tummy and instant attraction) and then keeping them (long term relationships – no commitment phobes here!) It’s something I know well, when I…

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You don’t have to bare all to be seen online (here’s what to do instead)

If the thought of baring all on social media makes you want to hide under a big rock, for a long time, with a strong drink. I have good news for you! You can still show yourself, your personality and your brand without compromising on your personal life or privacy. Privacy is a hot topic, and in the modern world it can feel harder than ever to keep hold of a bit of it for yourself. How much should you show? So how much should you share about your personal life online? Is it really necessary at all? Can you achieve success online without exposing intimate details about yourself? And, how much is too much?? Some people are happy being totally, 100%, warts and all open on social media. Check…

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When your biz feels like last year’s stilettos (and what to do next)

You’ve invested a lot into your business, time, money, late nights and most likely, tears. But do you ever feel like, well, it just doesn’t seem to fit anymore? Like when summer fades and you get out last year’s jeans which you LOVED, and made your legs look hot, if you say so yourself. But wait, now they feel all wrong? They aren’t YOU enough. Something’s changed… You have a nagging feeling of dissatisfaction. You’re not fired up about your work the way you used to be. You’re feeling uninspired and the motivation just isn’t there like it was. What the H is that all about? How IS that? I mean, you’ve built a business you’re proud of, it makes money, you have responsibilities to your clients, your reputation, maybe…

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25 tips on how to win hearts on Periscope

After a certain amount of resistance I fell totally in love with using Periscope. You know, the live video streaming app you can link up with your Twitter peeps? It’s quick, easy, engaging, human. And, mostly a great way to connect with your audience and other experts to learn AND share about business. (You can connect with me here: Periscopetv/absolutealicia click and follow me to get notified of my ‘scopes) That’s why I really want you to love it too but I KNOW what it’s like to try and figure out a new thing, plus broadcasting live to the world? Holy moly – that feels like a pretty big hairy-assed leap! So, to make it that little bit easier, I’ve got 25 awesome tips for you. It’s perfect for anyone…

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When bad customer service is good for your business

I like to go through life seeing the positive side of things. That doesn’t mean I walk around in a perpetual mood of optimism. I have my grumpy and cantankerous moments. Just try talking to me before 8am (actually don’t, you might end up headless). Finding the positive in a frustrating situation is not always easy, and can take some work. But it makes life a whole lot better than walking around in a grey cloud of bad mood. Because that makes life harder – especially for you, and those closest to you.   So what do I do about it? When I feel myself getting the hump about something I try to change my perspective. I ask myself: What’s the positive in this? And, you know what? When I…

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4 ways to say YES YES YES to your biz

I was chatting with a dear friend recently who runs her own biz here in Ibiza. She’s smart, creative, has plenty of ideas, full of entrepreneurial spirit, and dreams of being hugely successful. My pal’s been working her tail off. It’s the summer season here and as Ibiza’s main commodity is tourism the islanders go into overdrive, literally making hay dough while the sun shines. My friend feels she can’t say NO when the work shows up. She thinks she has to take it. I hear this a lot among my islander friends, but also from my clients who don’t have seasonal businesses. You know what it’s like to feel that you can’t say no, right?   Because you never know how long the good fortune will last Gotta make…

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The little word that makes a big impact in your biz

One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams. 2 little letters. N.O. No, non, nein, nie, net. How are you at saying no? I hear it A LOT from my friends and clients: “I can’t say no”. The thing is that they CAN, and they should be saying it a whole lot more. This ‘can’t say no’ mentality is coming from a place of lack. What does that mean exactly? And what can it mean for you and your…

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