Social Media & Online Marketing

Getting to know your client (and why her shoes have [email protected] all to do with it)

I bet when you started out in business one of the first things you heard about was the “Ideal Client Avatar”. Have you done it? Does she have a name? Did you find a picture which looks just like her? Here’s the thing, I totally, 100% agree that you need to get very clear on who you want to work with and what problems you are going to solve for her. But the colour of her hair? Who cares?! Unless you have an incredible niche in colouring hair, it doesn’t matter. There’s a reason most Ideal Client Avatar exercises are so f*cking boring… it’s because they don’t actually work. There, I said it. What the problem is Most of the client avatar exercises I see are missing the point. They’re…

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3 tips to fall back in love with your business (and what to do if you can’t)

you ever get annoyed when you see pictures of other entrepreneurs on the beach, up a mountain, by a lake – laptop next to a green smoothie, book on one side, sunset view on the other? If it P’s you off, makes you resentful and you find yourself thinking “huh, it’s alright for her…I wish my business let me live like that.” Then I am here to tell you, you can have a business you love AND a life. But you gotta take control of it first! I’ve written a lot about this in the past, so I’ve gathered all my best resources together for you in one glorious claim your life back post! You’re very welcome. 😉 What do you WANT? I totally, absofuckinglutely, 100% believe that you don’t…

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Getting seen online? Get this page on your site

When you first dip your toes in the online business world, it seems HUGE, like a massive parallel universe. The idea of anyone finding, never mind being specifically interested in little old you seems absurd. But fast forward and I bet you’ve found your home online, and just like in real life Eastenders even met the neighbours. Hell, you’ve probably got online business besties (they’re the best, espesh when none of your ‘real friends’ get what you do all day). All this moving and shaking in the online world naturally leads to collaborations, interviews, podcasts and the like with other smart business minds, driven to succeed. And this leads to other people being interested in what you’re doing and *gasp* wanting to tell other people. Exciting stuff, hey? Whether you’re…

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How to create a cosy love-in that guarantees outsourcing success

D’you remember being in work after hearing some MASSIVE news? The tsunami in 2004, 9/11, Barack Obama winning the Presidency? Or times when you were all up against a deadline and someone ordered pizza at 11pm? Birthday drinks, leaving drinks, Christmas drinks (any kind of drinks!)? These kinda moments are what can create bonds between colleagues in a workplace. Over here in the virtual world, we don’t have those kind of moments, physically. And, it can be hard to really feel like you’re working as team rather than just a collection of digital nomads floating past in different time zones. Getting it right with your virtual team Why does it even matter? We don’t need to make friends with our colleagues, right? Totally – of course not. BUT, to work…

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The touchy-feels: Creating chemistry to get your business noticed

Picture this: You’re out and about, and fancy a coffee. Where do you go? The closest coffee shop? Or the one further down the highstreet that you really love? No brainer, right? You’ll go the little bit extra to hang out in the coffee shop that you love. They both sell coffee, in about a billion (approx) variations. So why trek to that particular one? Is it a boho, comfy sofa, books on shelves creativity den? Perhaps it’s all clean lines, tall tables and far removed from the clutter of working from your home. What is it that makes us pick one, over the many others? We choose because of the way these places make us FEEL. Cluttered and overwhelmed at home – head out to the sleek workspaces to…

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Why I’m not buying what you’re selling (and how to change it)

Remember when you were younger, BEGGING to be allowed “the” shoes/jeans/hairstyle that all your friends had? It felt so important to blend in. Anything different was social death and anyone who couldn’t understand this was clearly a monster. Or parent. Trouble is, for many that’s carried over into adulthood, and if you own a business, that too. Bad move, girlfriend. It’s no wonder really, we spend sooo long trying to fit in and wanting to be liked as individuals that we end up doing the same with our business. The fear of standing out We worry about being too different or controversial, nervous to show our personality because it may repel custom and divide opinion. Especially when starting out because in the beginning we’re just so darn grateful that SOMEONE…

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Don’t treat your speaking gig like a one night stand (do this instead)

OMG You’ve been asked to give a talk – on a STAGE! With real people watching you! What an amazing opportunity for you and your business, more exposure means helping more people PLUS getting more clients, sales and money – right? Yes, in an ideal world but in the real world… not if you don’t ask for it. Presenting or speaking is so much more than turning up on the day in your fave lippy and telling people about your service or product to gushing applause and a stampede of clients. For it to be really worth your while – and theirs (whether you’re getting a fee to speak or not), you need to pro-actively work it to your advantage while demonstrating how else you can help the audience members…

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If you’ve ever struggled with a business decision – read this.

I’ve just returned from a life-changing trip to Bali. As idyllic as it was, it was a tough decision to get there. Bali has been on the top of my travel bucket list for a year or 2, and has kept cropping up in my mind as somewhere I wanted to be. I’d come close but had never quite made it. Within a day of returning home to Ibiza after a month in Thailand (my second trip there in 3 months) and a 33 hour long journey by speedboat, mirror-ceilinged taxi-van, and 3 planes, I decided to travel back East. When I think about just those facts I have to admit it seems pretty f’in nuts. I don’t suffer with jet lag so I can’t blame my thinking on that!…

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My recipe for business success

Psssst. Want to know the secret to having a successful business? All you need to do is create THIS funnel, or use THESE ads, or THIS email template then manifest – no REALLY manifest it, like you mean it. Got that? Just kidding! How many times do you see these kinda claims all over social media and the interwebs?! The truth is there is no one single thing that creates a successful business. Whether your personal vision of success is earning multiple 6 figures, working 4 days a week, or having the freedom to jet off to Bali when you fancy it…ahem *sips cocktail* After nearly 7 years doing my own thing, I’ve found that there are some things that you absolutely can not ignore if you want to create…

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3 hacks to grow your business (dedicated to lazy entrepreneurs)

I’ve discovered that I am really lazy. Put me on a beach and I’ll zombie for hours. I eat snacks instead of cooking real food (cold baked beans straight from the tin, anyone?) but invite me to yours for dinner and I’m THERE. Most mornings I’m too lazy to chew food so I’ll drink a healthy smoothie. Straight out of my Vitamix jug with a straw (so I don’t need to lift it to my mouth and it saves on washing up). I think I’ve known I’m lazy for a while, but I wouldn’t admit it to myself. Let alone the WORLD! I guess because I saw it as a bad thing. Recently, I began to think about this differently… I’ve realised that my laziness directly contributed to my business…

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