Case Studies

My miscarriage story: finding happiness in childlessness

Now for something completely different and very personal… Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand. For me it was the latter. It’s this very personal story that I want to share with you today. It’s open and honest, but one that I hope will bring optimism to some of you because there IS a happy ending! (Although, not the kind you might expect). There are plenty of us Dig around online enough and you’ll find stories about the struggles some of us experience starting a family. Often they end with the fairytale ending of ‘now we have a…

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Alicia Cowan Travels: blogs & brainstorms with The Lake Como Wedding Planner

In March my business friend, Keren Lerner, and I were invited to visit The Lake Como Wedding Planner, our clients based in yep, you’ve guessed it; the gorgeous Lake Como, Italy. This fantastic business, owned by Rachel Birthistle Cooke, provides fairytale experiences for couples wanting a special wedding in one of the most picturesque and romantic destinations in Europe. Keren and I met Rachel and her daughter, Taimar (who’s also on the wedding planning team) when they attended our Social Media workshop in London. They loved the workshop and felt that they could do with some extra in-depth help with their online marketing strategy. So off we went to help Rachel, Taimar and the rest of the team map out a social media and content plan in time for the…

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How do you stand out from the crowd?

See this picture? Funny isn’t it. The A board belongs to a coffee shop called The Haberdashery but I didn’t know that when I first saw the photo. Aaron Lee (@AskAaronLee), a social media consultant based in Singapore, tweeted it. He’s passionate about humanising business using social media. He’s also got 230,000 Twitter followers. The tweet Aaron posted contained an image, just like this one, of this exact A board. Location unknown (at the time). The picture really tickled me. I visualised a bunch of kids racing between the tables, buzzing on espresso, squeezing kittens. Parents oblivious to the mayhem. NOT the kind of place I’d want to go for a flat white! But that’s precisely the point. Seeing this sign actually made me want to go there. I imagined…

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How we used social media to promote the MyDish competition

I love food and I love talking about it. Good, bad, hot, cold, sweet, spicy, I’ll try anything once (with the exception of jellied eels). People’s eating habits are fascinating. It’s a bit like that reliable British conversation staple: the weather. We have so much of it here! So, when I was approached by MyDish to help them with a social media campaign I jumped at it. Talk about food all day? You bet! Who are My Dish? A unique social networking recipe website dedicated to saving British family recipes for future generations. When Carol’s mother-in-law, Maureen, passed away, Carol discovered scraps of paper with Maureen’s handwritten recipes on them. The recipes brought back memories for Carol’s husband, reminding him of his childhood whenever he tasted them. It dawned on…

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