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More profits and fun, less yucky marketing? Here’s how!

Do you know who your competitors are? What makes you different from them? Do you understand why someone is more likely to buy from you or spend their money elsewhere? I’ll tell you what it’s NOT; price, qualifications or years in business. It’s how much they like, know and trust you. More than ever, it’s crucial to show your personality in business. Tweet that! Being YOU is the best thing you can do I strongly believe that the more you-ness you can show, the more easily you can stand out from the crowd, and help people to choose to do business with you. It may sound backwards, but that actually means more attention, clients and loyal fans recommending you. People who get YOU. And, that means: more PROFITS and FUN…

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Forget the froth: Increase creativity with cafe working

One of the great novelties of the entrepreneurial journey is being able to work in your pants with no one knowing about it. While it’s great being able to work in a comfy environment, wearing yoga pants, with your cat as company I’m a big fan of getting out and about too. When I started working for myself in 2009, one of my non negotiable must-haves was freedom to work when and where I chose – to be location independent. What that looked like to me at the time was taking my work with me to the local cafe in suburban London. Back then, I never imagined that my local cafe would be one like this… (I promise I’m not just writing this to show off! And anyway I prefer…

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My miscarriage story: finding happiness in childlessness

Now for something completely different and very personal… Ask any of your peers how they started their entrepreneurial journey, and you’ll hear many different stories. For some it’s all they’ve ever known, while others found themselves at a turning point in their lives which ‘forced’ their hand. For me it was the latter. It’s this very personal story that I want to share with you today. It’s open and honest, but one that I hope will bring optimism to some of you because there IS a happy ending! (Although, not the kind you might expect). There are plenty of us Dig around online enough and you’ll find stories about the struggles some of us experience starting a family. Often they end with the fairytale ending of ‘now we have a…

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Read this when your biz keeps you up all night (and not in a good way)

I know what it’s like when you first start out in business – so thrilled to be doing what you love, finally able to break free from the 9-5 and putting your heart and soul into your new venture. That initial period is so filled with excitement and joy that it’s impossible to believe that your sweet, new business baby could grow up into a monster. But it can. Keeping you up at all hours, constantly demanding attention…sound familiar? You gotta set some rules Working all hours in your biz simply isn’t sustainable. It leads to feeling unfulfilled, stressed and burnt out. That’s no fun, and the modern way of working is about enjoying your business and managing it so it supports you in a life outside of it. I…

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My speed dating method for obliterating your to-do list

You know that feeling when you start your day, and you’re looking ahead to everything you need to get done? There’s so much going on in your head that you don’t actually know where to begin or which to-do to start first. You wonder, “How the H am I going to do it all? There are so many things – a shit load of stuff and no time. It’s impossible!” So you flap around, starting a little bit of everything and achieving nothing, and you know it. The feeling of panic and overwhelm rising. Frightened to even open your emails, or check your messages. If ONE more person asks for something from you, you’ll scream! When you get to this state you end up frozen, totally blocked. Beating yourself up…

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How to find (and keep) your dream clients online

So you’ve got your dream biz idea, you’re sure that your service or product is going to make life easier / better / prettier for your clients. Then the million dollar question is: How are you going to find them? This is one of the most asked questions EVER – of course it is. Without clients you’ve got no income – and without that you have no business. What you’ve got is just a really, really expensive, time consuming hobby. But it’s not just finding them The thing is, it’s not just finding clients – it’s persuading them that you’re the one for them (butterflies in the tummy and instant attraction) and then keeping them (long term relationships – no commitment phobes here!) It’s something I know well, when I…

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How to spend less time on the jobs you hate in your biz

The busy brain of a modern entrepreneur can be a noisy place to hang out. And whilst it’s what makes us fab.u.lous darling, it can also be our biggest enemy. Because while ideas and excitement are great, sometimes you have to knuckle down and JFDI (just f*cking do it). And, let’s be honest – it can be hard. It’s not all yoga at 11 and lunch with friends (as much as some people think it may be). When there’s only you in your business you have to do the jobs you hate, well at least until you can hire someone to do them for you. In order to tame the chaotic, idea filled brain which powers your modern lifestyle business you need to call in some big guns. So I’ve…

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You don’t have to bare all to be seen online (here’s what to do instead)

If the thought of baring all on social media makes you want to hide under a big rock, for a long time, with a strong drink. I have good news for you! You can still show yourself, your personality and your brand without compromising on your personal life or privacy. Privacy is a hot topic, and in the modern world it can feel harder than ever to keep hold of a bit of it for yourself. How much should you show? So how much should you share about your personal life online? Is it really necessary at all? Can you achieve success online without exposing intimate details about yourself? And, how much is too much?? Some people are happy being totally, 100%, warts and all open on social media. Check…

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When your biz feels like last year’s stilettos (and what to do next)

You’ve invested a lot into your business, time, money, late nights and most likely, tears. But do you ever feel like, well, it just doesn’t seem to fit anymore? Like when summer fades and you get out last year’s jeans which you LOVED, and made your legs look hot, if you say so yourself. But wait, now they feel all wrong? They aren’t YOU enough. Something’s changed… You have a nagging feeling of dissatisfaction. You’re not fired up about your work the way you used to be. You’re feeling uninspired and the motivation just isn’t there like it was. What the H is that all about? How IS that? I mean, you’ve built a business you’re proud of, it makes money, you have responsibilities to your clients, your reputation, maybe…

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25 tips on how to win hearts on Periscope

After a certain amount of resistance I fell totally in love with using Periscope. You know, the live video streaming app you can link up with your Twitter peeps? It’s quick, easy, engaging, human. And, mostly a great way to connect with your audience and other experts to learn AND share about business. (You can connect with me here: Periscopetv/absolutealicia click and follow me to get notified of my ‘scopes) That’s why I really want you to love it too but I KNOW what it’s like to try and figure out a new thing, plus broadcasting live to the world? Holy moly – that feels like a pretty big hairy-assed leap! So, to make it that little bit easier, I’ve got 25 awesome tips for you. It’s perfect for anyone…

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